Data's All, Folks: Friday Dealbook


By: Liminal Team

The digital transformation occurring in the world has been accompanied by an ensuing shift towards collecting and analyzing broader and broader swathes of data across all industries. This week’s deals reflect this trend, with Segment being acquired by Twilio for $3.2 billion for its customer data platform integrating network activity data, FingerprintJS raising $4 million for its fraud detection API, and Bloom Credit nabbing $13 million for its data-driven platform to expand credit and build financial inclusion. We anticipate that as the volume of data increases exponentially on the web, so too shall the demand for companies that can siphon, clean, and actionably analyze it.

Top Deals

Developer and provider of application programming interface designed for fraud detection in the modern web. The company's API de-identifies the fingerprint from a specific device by generating a unique identifier of a browser without using cookies and allows users to detect account fraud, ensure trading, exchange and transfer operations are safe, enabling clients to stop malicious users and catch users trying to break into the systems.


The company raised $4 million of venture funding from Nexus Venture Partners, Hack VC, and Entrepreneurs Roundtable Accelerator on October 13, 2020. Rony Kahan also participated in the round. The funds will be used to support the commercialization of the project.

Segment Logo

Developer of a customer data platform intended to collect and manage analytics data. The company's platform integrates the data generated by websites, mobile apps, servers and other sources and sends it to third-party tools, internal systems, or SQL databases, enabling businesses to collect and unify data as well as deliver seamless, personalized customer experiences across every channel and touchpoint.


The company reached a definitive agreement to be acquired by Twilio (NYS: TWLO) for $3.2 billion on October 12, 2020. The transaction will accelerate Twilio's growth with a combined total addressable market of $79 billion, bringing Twilio one step closer to achieving the company's vision of becoming the world's leading customer engagement platform trusted by developers and companies globally. By combining the market leaders in the cloud communication and customer data platform (CDP) spaces, Twilio can now alleviate data siloing pains by delivering a single, unified view that helps companies better understand their customers in order to engage more effectively.

BloomCredit Logo
Bloom Credit

Developer of financial eligibility analysis technology designed to improve the eligibility of people declined for lending products. The company's technology uses a data-driven approach to offer actionable advice, insights, and guidance working directly with lenders to graduate their applicants through consumer credit analysis, ongoing credit monitoring and alerting lenders as per eligibility requirements, enabling consumers to improve their financial health and loan eligibility.


The company raised $13 million of venture funding in a deal led by AllegisNL Capital on October 8, 2020. Resolute Ventures and 8 other investors also participated in the round. The new funding will support the company’s plans to round out its leadership team and fill out teams in engineering, product and sales, as well as its growth team, which acts as customer support for companies offering credit products for the first time. It will also use the funding to launch new products, particularly in furnishment.

Investor Highlights
Nexus Venture Partners

Founded in 2006, Nexus Venture Partners is a venture capital firm based in Menlo Park, California. The firm seeks to invest in the mobile, digital health, artificial intelligence, and big data sectors.


Active Portfolio - 87

Investments (TTM) - 27

Med. Round Amount - $8.00M

Med. Valuation - $40.86M

# of Exits - 57






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