From the CEO: Welcome to Liminal


By:Travis Jarae

Today marks an exciting milestone in our journey; it has presented us with an opportunity to take stock of our accomplishments and to map out our future aspirations.

We’re excited to introduce Liminal as the next evolution of our business and as a refined version of what we’ve always known to be true about ourselves, which is the ability to deliver best-in-class advisory services, growth strategy, and market intelligence.

Welcome to Liminal Blog 1

Our Journey Thus Far

Since 2016, our mission was to provide shared language, cross-sector collaboration, and community across a nascent yet rapidly evolving ecosystem. We provided authority and credibility to a digital identity landscape that was still yet to be defined. Identity, which was once a nuanced and hard-to-explain concept, is evolving into public companies, household names, with solutions that facilitate billions of user experiences each day. Over the past few years, we’ve had the proud privilege of working with hundreds of companies, helping them build forward-looking products and business strategies. In bridging the gap from physical to digital, we’ve worked with startups that we’ve seen propel themselves from the KNOW Identity Startup Pitch stage into unicorns. The rapid pace of technology innovation has led us to facilitate growth in this space that we would have never thought possible just a few years ago.


Where We’re Going Next

Digital identity is evolving and so are we. We continue to see the solution to complex digital challenges not as a ‘what’ but a ‘how.’ Instead of focusing on identity-centric problems, we’re expanding to identity-enabled solutions, leading us to adjacent industry verticals such as fintech, cybersecurity, IoT, and beyond. It’s a welcome challenge that’s pushing us to see the world a little differently and forcing us to develop new models and methodologies that reflect that broader vision. 

Our New Brand: Liminal

We continue to partner with leading companies that are solving some of the world’s most challenging problems to provide them with objective and high impact strategic advice, across all stages of the product and business lifecycle. It’s for that reason that we are aptly introducing ourselves as Liminal -- a threshold between one stage and another. From market entry, fundraising, and strategic evaluations to early company ideation and expansion through exit, we guide our clients through every rite of passage. We’ve grown significantly over the past few years as has the calibre of our service offerings. As such, we’ve taken the opportunity to redefine our visual identity and to introduce new ‘prose, pixels, and pantones’ that reflect our personalities and the performance-led business that we’ve become.


What We Offer

Liminal is a boutique strategy advisory firm serving digital identity, fintech, and cybersecurity clients, and the private equity / venture capital community. Our core strategy and advisory services include:

  • Market Intelligence
  • Growth Strategy
  • Transaction Services

We also continue to foster community, intelligence, and insights as a cornerstone for information and knowledge sharing through:

  • Liminal Membership
  • Executive Summits
  • Research & Media

For more information on our service offerings, I encourage you to explore our new website, sign-up for our weekly newsletter, or to contact us directly.


The Road Ahead

Although some things look a bit differently around here, we are the same passionate and curious team. We continue to commit ourselves to providing the same, if not better, levels of professional service to all of our clients. We’d like to take the opportunity to thank all of our loyal clients and partners for all your trust and friendship in business over the past few years. We look forward to what’s to come. As always, please do not hesitate to reach out to us at any time. 


Travis Jarae,

CEO, Liminal

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