When you’re running a go-to-market play, context is everything. You need to know which campaigns are active, who you’re competing against, and what materials your team has prepared. Switching between tabs and hunting through folders slows you down.
Game Plans brings it all together. Open any Game Plan, and you’ll see the campaigns associated with it, the competitors you’re up against, battlecards for positioning, and custom content your team has created for this play. One destination for everything tied to a strategic initiative.
Say your team is launching a competitive displacement campaign. From the Game Plan, you can see which campaigns are running, pull up the relevant battlecard, and track other competitors in the space. No switching tabs, no digging through folders. Revenue leaders, CROs, CMOs, and Heads of Strategy get a clear view of the full play and the resources to execute it.
What’s new in February 2026
This release adds two new tabs:
🟢 New Campaigns tab. Quickly access all campaigns tied to your Game Plan. No more filtering through lists or cross-referencing spreadsheets.
🟢 New Competitors tab. See which competitors are relevant to your initiative, along with their battlecards and suggested competitors you may want to track.
Any user can create and configure a Game Plan. Navigate to GTM > Game Plans from the sidebar, then click “New Game Plan” to get started. Link campaigns, add competitors, and attach custom content as needed.
Watch the Game Plans Walkthrough
Check the Game Plans in action on Liminal’s platform (0:40 – 2:05).
Quick links
→ February 27, 2026 Release Notes — Full changelog for this release
