Go-to-market teams today face a frustrating challenge: they know more about their market than ever before, but struggle to act on that intelligence fast enough. Teams have the data, but not the coordination. They know who’s buying, but not when or why. And they often watch opportunities slip simply because their systems and workflows can’t keep pace with how fast buyer behavior changes.
That’s why we built Scout, a new product module inside our Link platform designed to help teams move from insight to execution in real time. Scout connects live market, competitor, and buyer signals directly to the tools teams already use—sales, marketing, and planning—turning static intelligence into coordinated GTM action.
Announced during Money20/20 USA 2025, Scout helps organizations in fraud prevention, cybersecurity, risk, and trust-critical sectors close the gap between strategy and execution. Rather than relying on static reports or siloed data sources, teams can now build programs that evolve in lockstep with the market itself.
From signals to outcomes
Most GTM teams are drowning in signals but starving for clarity. Buyer demand shifts fast, contacts decay, and generic messaging rarely resonates. Scout addresses this directly by surfacing verified buyer signals, mapping decision-makers, and activating guided plays across the platforms teams already rely on—from outbound tools and CRMs to marketing automation and enablement systems
“Organizations are drowning in signals but starving for clarity,” said Travis Jarae, CEO of Liminal. “With Scout, the intelligence our customers already trust inside Link becomes immediately actionable. We connect what teams know about the market to what they can actually do about it, right where they already work.”
Why Scout matters for go-to-market teams
Scout builds on the same proprietary intelligence graph that powers Link, continuously mapping relationships between vendors, buyers, and technologies to maintain a live, contextual view of the market. Predictive signals trigger guided playbooks that tell teams who to target, what to say, and which proof points will land. The result is faster, more precise go-to-market programs that stay aligned with real buyer intent and market movement.
“Liminal’s approach to data quality and context is unlike anything else in the industry,” said Matthew Thompson, CRO of Socure. “They help teams cut through the noise and make decisions based on what actually matters.”
Early users are already seeing measurable impact: 70–90% account coverage within target segments, roughly 97% automation of repetitive workflows, and 2× faster pipeline conversion compared with traditional outbound approaches. When Liminal deployed Scout across its own campaigns, the platform identified 570 target accounts and delivered personalized outreach to more than 2,400 verified contacts within minutes—demonstrating its ability to turn intelligence into coordinated execution.
How Scout works
Scout moves teams from intelligence to impact through four connected layers: Build, Align, Engage, and Scale.
Build
Scout gives teams the flexibility to start from scratch or plug into existing account strategies and data models. Whether you’re building new target lists or optimizing current ABM programs, Scout automatically unifies your market intelligence, contact data, and buyer signals into a single activation layer. With deep vertical context, teams can capture market movements as they happen, navigate complex GTM motions, and deploy enterprise-scale campaigns without manual lift.
Align
Scout compresses months of planning into automated Account Strategy Plans—a dynamic activation blueprint that clarifies market context, use-case alignment, key purchase criteria, and the campaign-aligned path to close. Each plan includes live buyer insights, prioritized talking points, and step-by-step execution guidance for every account.
Engage
No person is just one person. Scout gives teams deep context around who buyers are, what they need, and how to align value with their goals. Teams gain verified contacts, role-specific insights, and adaptable account strategies that drive meaningful engagement.
Scale
Every email, call, and inMail reflects the latest competitive, market, and regulatory intelligence. Scout helps reps highlight the strongest proof points, feature what motivates each prospect most, and handle objections with confidence—making every rep an expert in the moment that matters.
The new standard for GTM execution
Go-to-market intelligence is no longer about collecting data; it’s about activating it. Scout gives teams a unified intelligence layer that connects what’s happening in the market to what happens next in pipeline. The result is execution that’s coordinated, contextual, and always current.
See how Scout can help your team turn market intelligence into GTM action → Book a demo
