A weighted comparability score across four dimensions replaces spreadsheet comparisons for every Liminal customer
Comparing two vendors in Identity, Fraud, or Cybersecurity is done in a spreadsheet today. The inputs are vendor marketing sites, analyst PDFs of varying age, and whatever the team already believed. Every vendor claims every capability, so a capability checklist built from public material converges on “everyone does everything”, which tells a buyer nothing and tells a strategy team less.
Company Compare replaces that process. Open any company in Command and see how any other company compares against it, scored across four dimensions: functional overlap, use case coverage, geography, and company size. The score is a weighted composite built on Liminal’s proprietary expert comparison model. Instead of a generic similarity metric, the model uses the lens of how an analyst who knows these markets actually judges comparability.
Two details are worth understanding before you run your first comparison.
- Use case coverage is deliberately asymmetric: the question “is B an alternative to A?” is not the same as “is A an alternative to B?”. A platform covering forty use cases is a substitute for a specialist covering three, but not the reverse. Symmetric overlap scoring gets this backward, while Company Compare does not.
- Incomplete data doesn’t inflate a score: When data is missing for a dimension, the weights renormalize with a cap, keeping scores grounded in what is actually known.
In Company Compare, two views serve two distinct workflows. The Competitors view answers which companies are a genuine alternative to this vendor by pointing to close references in function, use case coverage, and market footprint. The Partners view answers which organizations complement it: a different question, served by different weighting, and a workflow that previously had no dedicated tooling. Heads of Partnerships and Alliances can now identify complements without manually inverting a competitive list.
Comparison runs against the full platform database. The results are computed server-side, so load times are fast and consistent across sessions.
What’s new with Company Compare?
🟢 Scored company comparisons. A weighted composite across functional overlap, use case coverage, geography, and company size. All grounded in a comparison model built by experts through the analyst lens.
🟢 Two views, two jobs. The Competitors view identifies genuine alternatives. The Partners view identifies complements. The same scored model serves both, tuned to the question being asked.
🟢 Full Ontology coverage. Comparison runs against the complete company database, not a pre-loaded shortlist.
Watch the Company Compare Walkthrough
The Company Compare tool is available for all customers. Try it out today: open any company profile in Command and select Compare.
Quick links
→ August 13, 2026 Release Notes — Full changelog for this release
