Liminal case study

Case Study: Know Your Business (KYB) TAM Sizing


A global regtech company engaged Liminal to calculate the Total Addressable Market (TAM) of the Know Your Business (KYB) market for their latest investor prospectus. Over the last two decades, the requirement to know what business you are ultimately transacting with (KYB) has greatly increased. This is a result of an increase in: cross-border relationships, high-profile illegal activities covered up by complex business structures, and enforcement of regulations to combat money laundering (AML) and terrorist financing. KYB is still a nascent business solution, and the company engaged Liminal to produce an independent assessment of the total addressable market for KYB services globally.

The Action

  • 1, 3, and 5-year future value projection
  • Supporting data, data sources, and assumptions used in the calculated value
  • Detailed presentation for investor relations

Our assessment demonstrated the potential scale of the KYB market and the growing capacity of the market, based on a top-down market sizing approach. Liminal provided a Total Addressable Market (“TAM”) of KYB services including:

The Outcome

Our client received a working KYB TAM model, as well as a detailed market sizing report that breaks down each of the variables used in sizing the market. A second report leveraging the market sizing results was produced and released publicly, garnering peer review and establishing validity. As a result of our engagement, our client was able to adequately present market growth potential, raising over $25m in additional funding for expansion outside of North America.

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