Liminal case study

Case Study: Market Landscape Assessment

8/20/2020

Challenge:

Liminal engaged with a leading real-time global identity verification platform providing local, country-specific reference data.

They were seeking a partner to help navigate the rapidly evolving identity industry and advise on market positioning, product strategy and development, opportunity mapping, and go-to-market support.

Our client currently operates as a conduit to connect businesses with access to identity data in global markets. They have expressed interest in the feasibility of transforming their current business into a global data gateway to effectively cut out the middleman.

2019 is expected to be a year of consolidation across the identity industry
Identity group budgets at major players and industry coalitions are tightening
Shifting global standards, policies, and regulations add additional complexity to identity verification platforms

The Action

Ongoing business development through direct introductions, competitor research, and opportunity analysis
Content marketing support: blogs, white papers, podcast

The client received an in-person Strategy Day as well as ongoing advisory services including dedicated account management, access to Liminal research, and consulting services.

Liminal provided deliverables and ongoing support through:

The Outcome

Despite a strong core business, a leading global identity verification platform faced an influx of new market entrants targeting the growing “on-demand” services sector. The platform sought to gain a better understanding of their current competitive position, assess the attractiveness of potential target market segments, and then position current and future product offerings for success within selected target verticals.
Liminal developed a full-day strategy curriculum to assess the client’s product and market position relative to its peers, provide a strategic overview of the demand forecast for identity attributes, and highlight the most attractive target market sectors for business development activities. Post-strategy day support was provided in the form of direct business development introductions, and content marketing including blogs, whitepapers, and podcasts.

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Case Study: Market Landscape Assessment

8/20/2020

Challenge:

The Action

The Outcome

Private Equity Due Diligence: Jumio Raises $150M to Fuel Automation

Merchants Prioritize Customer Experience Over Effective Fraud Prevention Despite Significant Concern for AI-Enabled Fraud Attacks in Digital Transactions

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