Case Study: Market Landscape Assessment


The Challenge

Liminal engaged with a leading real-time global identity verification platform providing local, country-specific reference data.

They were seeking a partner to help navigate the rapidly evolving identity industry and advise on market positioning, product strategy and development, opportunity mapping, and go-to-market support.

Our client currently operates as a conduit to connect businesses with access to identity data in global markets. They have expressed interest in the feasibility of transforming their current business into a global data gateway to effectively cut out the middleman.

  • 2019 is expected to be a year of consolidation across the identity industry
  • Identity group budgets at major players and industry coalitions are tightening
  • Shifting global standards, policies, and regulations add additional complexity to identity verification platforms

The Action

  • Ongoing business development through direct introductions, competitor research, and opportunity analysis
  • Content marketing support: blogs, white papers, podcast

The client received an in-person Strategy Day as well as ongoing advisory services including dedicated account management, access to Liminal research, and consulting services.

Liminal provided deliverables and ongoing support through:

The Outcome

  • Despite a strong core business, a leading global identity verification platform faced an influx of new market entrants targeting the growing “on-demand” services sector. The platform sought to gain a better understanding of their current competitive position, assess the attractiveness of potential target market segments, and then position current and future product offerings for success within selected target verticals.
  • Liminal developed a full-day strategy curriculum to assess the client’s product and market position relative to its peers, provide a strategic overview of the demand forecast for identity attributes, and highlight the most attractive target market sectors for business development activities. Post-strategy day support was provided in the form of direct business development introductions, and content marketing including blogs, whitepapers, and podcasts.
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