How do you scale your business globally while curating a user experience consistent with the legislative, data accessibility, and cultural nuances of international markets?
An international payments FinTech has a reputation for curating an efficient and coveted user onboarding experience in the markets in which it operates. The organization was proliferating by expanding into multiple developing countries and wanted to mirror the programmatic approach to user onboarding that was contributing to their recent success. A lack of information regarding available identity verification (IDV) solutions was a hindrance to continued expansion. Liminal was engaged in providing the FinTech’s compliance leadership team with a repeatable international IDV framework and to improve its customer onboarding operating model across South East Asia.
Our approach included a market risk assessment for each territory under consideration to uncover notable market players, growth opportunities, negative news, consumer privacy concerns, regulatory pressures, and user adoption trends.
In the first phase of the engagement, Liminal provided actionable recommendations on launching in each market, including user experience design flows, technical architecture documentation, and policy guidelines for regulatory compliance. In the following phase, Liminal developed a detailed vendor assessment to identify IDV partners for international expansion.
To enable our client’s ability to scale their digital identity framework across international e-commerce and sharing economies, the Liminal team sought solutions that would:
Our client had an aggressive market expansion strategy that required detailed and accurate IDV intelligence in each country of interest. To scale their payments operations, the compliance team worked alongside Liminal to gain a comprehensive understanding of the country-specific data collection requirements, legislation, integration capabilities, and cost parameters associated with global IDV solution providers.
Using Liminal’s proprietary vendor ranking methodology, our team empirically scored survey responses and identified a select number of suitable vendors for testing. By incorporating VPN geo-spoofing techniques to perform remote testing of onboarding workflows for non-US customers, in-country surveys, and open commentary from industry peers, Liminal was able to assess each vendor’s IDV capabilities and select the top four vendors for the pilot.
As a result of the engagement, our client secured additional funding to begin market expansion into three of the eight countries Liminal analyzed. Our client also piloted four IDV solution providers, selecting one, which is now integrated into their stack. The long-term results enabled our client to improve their IDV pass rates by 12-15% and reduce verification costs by ~$3 million per month.