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Digital identity sits at the nexus of the three core pillars of digital transformation: payments and eCommerce, marketing, and cybersecurity. At the intersection of each pillar lies critical functions required for organizational success — user experience, risk & compliance, and trust & safety.
Opening your platform to the widest possible user base is more than just ethical, it’s critical to remaining competitive. A comprehensive digital identity strategy is the key to quality user experiences that drive growth and enable inclusion, without compromise.
The first and second waves of digital identity innovation were focused on the enterprise. Wave three is poised to redefine the consumer’s relationship with enterprises, as reusable, privacy-preserving credentials make the adoption of digital identity platforms requisite across all industries within the next decade.