Walk into sales conversations with verified positioning, counter-arguments, and talking points already in hand. This tutorial shows you how to access and use Battle Cards inside Liminal GTM to prepare for head-to-head conversations.
What you’ll learn
- Access Battle Cards from within a Game Plan or directly from the GTM sidebar
- Read competitive positioning grounded in Liminal’s first-party research
- Review head-to-head comparisons with key talking points, keys to win, and areas to watch
- Use purchase criteria comparisons to see where you’re ahead and where you’re losing
- Drill into use case coverage and capability comparisons
- Switch between competitors quickly or view all competitors side by side
- Request a new Battle Card for a competitor that just appeared in a deal
- Understand how Battle Cards stay current through the Living Graph’s verified intelligence
Battle Cards in Liminal GTM are not static documents. They are connected to the Living Graph and updated automatically when competitive shifts are detected (pricing changes, product pivots, or key hires). Every data point is verified by Liminal’s Analyst Desk, so sales representatives can trust what they see during live deals.
By the end of this video, you’ll know how to find, read, and use Battle Cards to sharpen your competitive positioning before and during sales conversations.
