What are Game Plans, and how do they fit into your go-to-market workflow? This overview introduces Game Plans as the element that connects campaigns, competitors, and content inside Liminal GTM.
What you’ll learn
- What a Game Plan is and how it’s structured
- How to view competitor activity and Battle Cards for head-to-head comparisons
- Where to find buyer personas and key purchase criteria backed by Liminal’s first-party research
- How to add team strategies and talking points
- How Campaigns, Target Account Lists, and Monitor events connect to a Game Plan
Game Plans are the strategic starting point inside Liminal GTM. Each Game Plan defines how to compete and win in a specific use case and market. Campaigns, Target Account Lists, and Account Strategy Plans flow from it.
By the end of this video, you’ll understand what Game Plans are, why they exist, and how they anchor the rest of your go-to-market execution.