Know exactly what your buyers care about before you walk into the meeting. This tutorial shows you how to use Persona Explorer inside Liminal GTM to research buyer personas, review ranked purchase criteria, and access in-the-moment talking points for sales conversations.
What you’ll learn
- Navigate to Persona Explorer from the GTM sidebar
- Filter buyer personas by Use Case, vertical, and functional area
- Review key purchase criteria and decision factors for each persona
- Identify research-backed frustrations, goals, and objection handling for any persona
- See how buyer priorities differ across persona types, from compliance buyers to fraud buyers
- Connect a persona to a Game Plan and a specific meeting scenario
- Use persona insights to inform your outreach messaging and competitive positioning
- Understand how Persona Explorer connects to Game Plans, Campaigns, and Account Strategy Plans
Persona Explorer gives revenue teams access to thousands of verified buyer profiles built from Liminal’s first-party research and survey data. Instead of guessing what matters to each stakeholder, your team can see the ranked purchase criteria, frustrations, and goals that define each buyer type. That intelligence surfaces directly in sales meetings as real-time talking points.
By the end of this video, you’ll know how to use Persona Explorer to research buyer personas, identify keys to win, and apply that intelligence to your sales conversations.