Go from a Game Plan to a ranked list of target accounts and a live outreach Campaign in one workflow. This tutorial shows you how to generate Target Account Lists, review account scores, and launch Campaigns inside Liminal GTM.
What you’ll learn
- Generate a Target Account List from an existing Game Plan
- Filter thousands of accounts in GTM through the Liminal account scoring framework
- See the transparent breakdown behind each account’s ranking
- Adjust scoring weights in real time and watch the list re-rank
- Select top accounts and generate Account Strategy Plans directly from the list
- Add Verified Enriched Contacts to your selected accounts
- Generate personalized outreach for email, InMail, and phone call talking points
- Sync campaigns with Salesforce or HubSpot via the Integrations Manager
- Launch a Campaign from your Target Account List without leaving the interface
Target Account Lists connect your Game Plan to the accounts that actually match it. The platform scores thousands of accounts using a scoring framework that combines ICP fit and intent data, with adjustable weights so your team can fine-tune the ranking in real time. From there, Campaigns turn those accounts into personalized outreach, so the path from strategy to execution stays connected end to end.
By the end of this video, you’ll know how to generate a scored Target Account List, refine it, and launch a Campaign ready for outreach.