Link Index for Account Takeover Prevention in Banking

The account takeover (ATO) prevention market is evolving rapidly as banks strive to safeguard their customers and assets amidst escalating cyber threats. Traditional security measures are proving inadequate, prompting institutions to adopt advanced technologies like passwordless authentication, AI-based fraud detection, and biometric verification. The market now has vendors offering integrated platforms that blend identity verification, fraud detection, and multi-factor authentication to tackle modern security challenges.

Liminal’s detailed analysis of the ATO prevention market identifies 24 leading companies and emerging players at the forefront of innovation. These vendors provide scalable, flexible, and secure solutions to help banks mitigate the risks associated with account takeovers. By leveraging these advanced technologies, banks can protect their customers, enhance operational efficiency, and reduce financial losses.

These solutions transform the ATO prevention landscape by delivering seamless authentication experiences and robust fraud detection capabilities. Banks across various sectors can achieve significant cost savings by implementing these leading solutions, with benefits extending to reduced fraud losses, lower operational costs, and improved customer retention. Adopting modern ATO prevention solutions is a strategic and financial imperative for banks looking to stay ahead against cyber threats.

Read Liminal’s benchmarking report, the Link Index for ATO Prevention in Banking, for an in-depth comparison and evaluation of the top vendors. This essential resource will guide you in making informed decisions quickly and confidently, ensuring your bank has the best tools to combat account takeover fraud.

Liminal’s account takeover (ATO) prevention market analysis and benchmark report identifies 24 leading vendors within a broader landscape of over 50 companies. These vendors employ diverse strategies to protect against ATO threats, including credential stuffing, phishing, and social engineering. Implementing top-tier ATO prevention solutions has significant benefits, such as reducing fraud losses, lowering operational costs, and enhancing customer retention and satisfaction. The companies evaluated vary in size, product suites, and approaches to solving ATO challenges. The vendor landscape is categorized into three main types: authentication-focused vendors prevent unauthorized login access through advanced methods; fraud-focused vendors utilize behavioral signals and AI/ML tools to detect and prevent fraud; and identity-focused vendors combine authentication and fraud prevention to ensure holistic security of user identities.  The Link Index™ provides an in-depth examination of each vendor’s core capabilities, market influence, and strategic approach, offering a comprehensive benchmarking tool for banks. 

For complete results, including detailed company profiles, product specifics, and an interactive database to explore use cases, features, and other tools, sign-up for Link™.