Market and Buyer’s Guide for Customer Identity and Access Management 2024


Report Overview

A major challenge in CIAM is managing fragmented and unreliable identity data, with 75% of businesses facing issues from inconsistent data sources, inadequate identity verification, and poor data governance. Data privacy regulations further complicate this by restricting data collection and enforcing region-specific compliance, making managing identities across an organization challenging. This complexity requires a balance between increased security and a seamless customer experience, a balance that traditional, inflexible CIAM solutions often need help to maintain, resulting in a patchwork of technologies.

Despite being satisfied with their current customer identity and access management solutions, businesses are considering significant changes or complete overhauls of their systems to meet evolving demands. The market has undergone significant transformations due to recent vendor consolidation, which has expanded and enhanced CIAM solution capabilities. According to our research, nearly half of businesses are contemplating major changes to their CIAM systems, including complete overhauls or integrating new functionalities using APIs and SDKs.

Liminal projects the total addressable market (TAM) for customer identity and access management solutions will grow from $6.2 billion in 2024 to $10.8 billion by 2028 at a compound annual growth rate (CAGR) of 11.7%. This growth indicates an increasing demand for more sophisticated CIAM solutions that effectively address the evolving challenges of managing customer identities across global user databases and cross-jurisdictional privacy laws.

The Market and Buyer’s Guide for Customer Identity and Access Management provides insights into market trends, buyer behavior, and notable vendors. It’s an essential guide for cross-functional teams selecting CIAM solutions that enhance security and support critical business operations for onboarding, authentication, and consent management.

The full research report includes

  • Market Overview
  • Current State of Customer Identity & Access Management
  • Managing Customer Identity vs. Employee Identities
  • Featured Product Capabilities
  • Market Dynamics, Challenges, and Demands
  • Market Size, Opportunity and Drivers
  • Future Outlook
  • Notable Vendors List

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