Report Overview
Age verification isn’t just a regulatory requirement—it’s essential for protecting minors, ensuring compliance, and maintaining trust in digital spaces. Yet, outdated methods like self-attestation and weak identity checks leave businesses vulnerable to fraud, hefty fines, and reputational damage.
The challenge is growing. Stricter regulations, including the UK’s Online Safety Act, the EU’s Digital Services Act, and California’s Age-Appropriate Design Code (CAADC), demand more robust verification. At the same time, AI-driven fraud and synthetic identities are making it easier for minors to bypass weak controls, putting businesses at greater risk of non-compliance—potentially costing billions in fines.
To address this challenge, businesses need a smarter, more seamless approach. AI-powered age verification strengthens compliance, prevents fraud, and enhances user experience—all while minimizing friction and ensuring a smooth, secure digital journey.
The Link Index™ for Age Verification provides a, data-driven benchmark of top vendors. It helps decision-makers compare providers, assess compliance readiness, and identify scalable solutions that balance accuracy, fraud prevention, UX, and privacy. This ensures businesses stay ahead of evolving regulations while fostering safer digital environments.
Why the Link Index™ for Age Verification Matters for Your Business:
The Link Index™ empowers businesses with data-driven insights, ensuring they select the right vendor to protect minors, maintain compliance, and create seamless, secure digital experiences.
What’s Inside the Report?
- Comprehensive Vendor Analysis: Insights into the top 20 vendors, categorized into biometric providers, ID verification vendors, and specialized age assurance solutions.
- Market Overview and Challenges: Key trends, including fraud risks like deepfakes and gaps in training data diversity.
- Buyer Demands and Criteria: What buyers prioritize, such as accuracy, scalability, and privacy-first approaches.
- Technological Advancements: Innovations like behavioral biometrics, cross-device identity graphing, and bias detection.
- Leading Solutions: Must-have capabilities for industries like social media, gaming, and streaming.
- Innovators and Challengers: Highlights of emerging players and established leaders shaping the market.
- Vendor Profiles:Detailed evaluations of vendor capabilities, market impact, and product offerings.
Who Should Read This Guide?
- Chief Technology Officers (CTOs): Discover scalable solutions that integrate seamlessly with existing systems.
- Risk and Fraud Teams: Address challenges like synthetic identities and deepfake fraud with advanced technologies.
- Product Managers: Explore tools that enhance user experiences while meeting age-related requirements.
- Marketers and Brand Leaders: Leverage insights to position your organization as a leader in trust and safety while delivering privacy-first user experiences.
Methodology
The Link Index offers a detailed analysis and ranking of leading vendors for specific use cases, leveraging robust data and insights from Liminal’s market and competitive intelligence platform, Link. Liminal’s research team invites solution providers to participate in a company survey and analyst briefing. It uses a proprietary framework to assess and rank product capabilities based on their relevance to market needs. Liminal’s Digital Identity Landscape taxonomy and ontology are central to the Link Index, which precisely evaluates vendor solutions by buyer demand, product capability, and market presence. Liminal conducts a rigorous survey among buyers in the vendor selection process to identify the most in-demand product capabilities and the most valued product components. Market presence criteria included buyer satisfaction, market penetration, and brand recognition. The Link Index was designed to be used to inform go-to-market strategy and execution and provide guidance for solution buyers, specifically:
- Executives in corporate strategy
- Leaders of go-to-market execution
- Practitioners of solution implementation
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