Insight report

Leveraging Technology to Optimize the Customer Journey


By Liminal Team

As digital services continue to evolve, the focus on user experience – starting from the very first interaction — is ever more important. Customers will leave the onboarding process if it becomes onerous or requires too many additional steps to secure access.

Created in partnership with Experian, this report highlights the need to build verification and authentication processes without the added interactions requiring the user to manually enter information that can be captured through other data sources.

The report includes

    • The Need for Focus on Holistic Customer Lifecycle Management
    • The Advantages of Technology
    • Attributes of Companies Winning the Digital Game
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Customer Onboarding
Fraud and Risk
Growth Strategy
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