LIMINAL RESEARCH REPORT​

Link Index for Customer Identity and Access Management

09/09/24

Report Overview

The Customer Identity and Access Management (CIAM) market is evolving as businesses across industries such as financial services, healthcare, e-commerce, and travel strive to secure customer identities and deliver seamless user experiences amidst growing cybersecurity threats and stringent data privacy regulations. Traditional identity management solutions are proving inadequate, prompting organizations to adopt advanced CIAM technologies like passwordless authentication, fraud detection, and automated consent management. The market now has vendors offering integrated platforms that combine identity management, fraud prevention, and data privacy tools to meet modern challenges.

Liminal’s detailed analysis of the CIAM market identifies 15 leading companies and emerging players driving innovation. These vendors provide scalable, flexible, and secure solutions to help businesses mitigate the risks associated with account takeovers, data breaches, and regulatory non-compliance. By leveraging these advanced technologies, businesses can protect their customers, enhance operational efficiency, and reduce customer churn.

Adopting these leading solutions can help organizations across these verticals achieve significant operational benefits, including improved security, lower costs, and higher customer retention. Implementing modern CIAM solutions is essential for businesses looking to stay competitive while navigating complex regulatory environments and delivering top-tier user experiences.

Read Liminal’s benchmarking report, the Link Index for Customer Identity and Access Management (CIAM), for an in-depth comparison and evaluation of the top vendors. This essential resource will guide you in making informed decisions quickly and confidently, ensuring your business has the best tools to manage customer identities effectively and securely.

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Why the Link Index is Essential for Your Business

  • Accelerate Your Decision-Making Process: Cut through the noise and reduce the time needed to evaluate and select the best CIAM technologies for your organization.
  • Understand the Technology Landscape: Gain insights into the current market, including the latest advancements in CIAM, and how they can protect your business from fraud and regulatory challenges.
  • Benchmark Against Industry Leaders: Compare your current solutions to leading vendors in the market and identify opportunities for improvement.

What’s Inside the Report?

  • Comprehensive Vendor Analysis: Evaluation of the top 15 vendors in the CIAM space, categorized into authentication-focused, fraud prevention-focused, and privacy-focused solutions.
  • Market Overview and Challenges: Insight into the current CIAM landscape, common identity management challenges, and the impact of data privacy regulations.
  • Buyer Demands and Key Purchasing Criteria: Insights into buyer demands for features like passwordless authentication, fraud detection, and privacy management, along with prioritized criteria such as scalability, compliance, and user experience.
  • Technological Advancements: Coverage of cutting-edge technologies like AI-driven fraud detection, automated consent management, and passwordless authentication methods.
  • Leading Solutions and Must-Have Capabilities: Examination of top CIAM solutions and essential features for industries such as financial services, healthcare, e-commerce, and travel.
  • Innovators and Challengers: Comparison of emerging players and challengers in the CIAM market, highlighting their innovative approaches to identity management and fraud prevention.
  • Vendor Profiles: Detailed profiles of leading vendors, including their core capabilities, market influence, and product offerings.

View the Link Index for insights you can use to gain a strategic competitive advantage with the actionable market intelligence you need to drive business outcomes:

  • Methodology

    The Link Index offers a detailed analysis and ranking of leading vendors for specific use cases, leveraging robust data and insights from Liminal’s market and competitive intelligence platform, Link. Liminal’s research team invites solution providers to participate in a company survey and analyst briefing. It uses a proprietary framework to assess and rank product capabilities based on their relevance to market needs. Liminal’s Digital Identity Landscape taxonomy and ontology are central to the Link Index, which precisely evaluates vendor solutions by buyer demand, product capability, and market presence. Liminal conducts a rigorous survey among buyers in the vendor selection process to identify the most in-demand product capabilities and the most valued product components. Market presence criteria included buyer satisfaction, market penetration, and brand recognition. The Link Index was designed to be used to inform go-to-market strategy and execution and provide guidance for solution buyers, specifically:

    • Executives in corporate strategy
    • Leaders of go-to-market execution
    • Practitioners of solution implementation

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