Location Intelligence Primer

Location intelligence, or geolocation, involves gathering, analyzing, and utilizing spatial data to gain valuable insights and make informed decisions. This technology leverages sources like GPS, IP addresses, WiFi signals, and cellular data to create comprehensive datasets. By integrating these datasets with other information, businesses and organizations can better understand patterns, trends, and relationships, optimizing operations, targeting their audience more effectively, and improving efficiency.

The market for location intelligence services is growing, driven by increasing demand across various industry verticals and use cases. Forecasts predict that the location intelligence market will reach $67.5 billion by 2030, with a compound annual growth rate (CAGR) of 12.9% from 2023 to 2030. This growth is fueled by the need for businesses to harness spatial data to enhance decision-making and operational efficiencies.

As demand for frictionless user experiences grows, geolocation is crucial in supporting use cases such as account opening and fraud prevention, account takeover protection, passwordless authentication, and identity proofing. These applications benefit from location intelligence’s ability to provide high-assurance signals about a user’s physical location, enhancing security and user experience without significant friction.

Nearly 3 in 4 consumers are willing to share location data to improve the functionality of mobile apps.

With buyer demand shifting towards Integrated Identity Platforms (IIPs), location intelligence vendors must integrate with larger platforms or expand their product capabilities to stay competitive. This integration enables vendors to offer comprehensive solutions that meet their clients’ evolving needs, ensuring relevance in a dynamic market.

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