Developing Trust: Uniting Fraud and Consumer Experience Through Digital Identity

Fraud and CX used to have a contentious relationship. But with strong foundational digital identity infrastructure, fraud efforts can provide greater insight into the user to enable CX teams to build improved services and offerings.

Created in partnership with SAS, this report provides an overview and analysis of a top-down approach that aligns organizational goals while reducing or eliminating silos from both a data and organizational front. We evaluate the benefits and synergies found within and between fraud, marketing, CX, sales, compliance, and other teams, as well as the efficiencies enabled by clear identification of users.