In partnership with GS1, we synthesized the event’s key discussions and dove deeper into the following areas:

• The choice industry faces. It can integrate ‘dumb products’ or transform them into smart devices along the supply chain. Connecting networks of internet-enabled objects or automated processes opens the door to serious security risks and questions.
• Regulations, such as the INFORM Consumers Act, aim to verify seller trust, but the question remains: who is the ultimate beneficiary? Is it the consumer? The marketplace? The brand? All three?
• Embedding dynamic attributes in product labels can significantly improve consumer experiences with a brand or retailer, providing a wealth of new information and connections. But it requires context and packaging innovation.