The emergence of Integrated Identity Platforms (IIPs) represents a significant shift in the consumer identity landscape. IIPs offer comprehensive end-to-end solutions that streamline capabilities across the consumer lifecycle, enabling businesses to combat sophisticated fraud attacks, enhance the customer experience, and simplify complicated, siloed legacy solutions.
Macro market conditions have significantly reduced onboarding volumes over the past 18 months, leading buyers to look for vendors who can optimize conversion rates while reducing business costs. As a result, digital identity solution providers have begun to build capabilities throughout the lifecycle, increasing their share of wallet with enterprise clients. However, our research shows that nearly half of enterprises still rely on four or more point solutions to solve a single use case.
There’s a growing opportunity for Integrated Identity Platforms, with a total addressable market of $48.1B in 2023, increasing at a 24.6% CAGR to reach $115.9B by 2027. IIPs can build capabilities across the five stages of the customer lifecycle, from pre-registration and registration to log-in, transaction monitoring, and ongoing engagement. They offer a one-stop-shop solution for enterprises, enabling them to keep pace with implementing and integrating endpoint solutions.
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