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Report Overview
E-commerce businesses face growing challenges in providing seamless, secure customer transactions. The reality? Friction in the checkout process—like forced registration or complex sign-ins—leads to cart abandonment and lost revenue. And while guest checkout can reduce friction, it opens the door to fraud and limits data collection, hurting long-term growth.
25% of U.S. adults abandon their online shopping carts because of account creation requirements.
Shoppers expect an easy, secure experience, but balancing convenience with data security and compliance is a complex challenge. How can businesses keep customers engaged without sacrificing security?
Discover how Customer Identity and Access Management (CIAM) solutions can help your business deliver seamless transactions, increase customer loyalty, and stay compliant—without compromising on security.
What’s Inside:
- Why forced registration and complex sign-ins are costing e-commerce conversions.
- How CIAM solutions reduce friction, enhance security, and ensure compliance.
- Real-world examples of how leading e-commerce companies boost retention and revenue with CIAM.
- The benefits of adopting CIAM including increased customer retention and reduced fraud risk.
- What should e-commerce companies be doing to address these challenges and stay competitive?
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