Marketers rely on engaging the right customer, with the right message, at the right time, and 96% of marketers say identity resolution is their most important asset. The evolving data privacy landscape, however, is set to fundamentally shift how companies work with personal data and is expected to have an outsized impact on the field of identity graphing and identity resolution. With the use of probabilistic data sets continuing to expand from core marketing use cases to trust & safety applications, what does the future hold for successfully identifying users across devices? Learn how identity graph providers and their clients are adjusting to an uncertain landscape in the face of both regulatory and technological headwinds.
