Will St. Clair

Will St Clair serves as GM and Managing Director of Liminal’s Advisory team. Will’s professional history includes extensive experience as an operator and consultant in fintech, identity, and B2B SaaS. Prior to Liminal, Will served as GM of Growth for a $1B+ privately held data and compliance platform based in the Pacific Northwest. He previously led the Partnerships, Strategy, and Biz Ops team for Proof, a Series D-funded anti-fraud and identity platform. From 2017 to 2020, Will also spearheaded Zillow’s entry into the mortgage origination market while leading the Mortgage BU’s Strategy and Biz Ops function.

Will started his career with The Boston Consulting Group (BCG), and his nearly decade-long tenure included diverse strategic and operations topics, primarily for clients in financial services and technology. In the years since, Will’s independent advisory work has focused on financial services and B2B SaaS clients, with both shorter-term strategy and longer-term operating engagements. Will received his BA from Claremont McKenna College and MBA from the Kellogg School of Management. He is based in Seattle, Washington, where he lives with his wife and three kids.