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LIMINAL WHITE PAPER

Two Adjacent Markets Collide: Customer IAM and Master Data Management

liminal white paper

Report Overview

As businesses face growing demands for secure and personalized customer interactions, fragmented and unauthoritative identity data presents significant challenges. Companies struggle to manage customer identity across multiple platforms, increasing the risk of non-compliance with privacy regulations like GDPR and resulting in a disjointed customer experience.

75% of CIAM practitioners report challenges managing siloed and unauthoritative identity data, leading to compliance risks, poor customer experiences, and missed opportunities for personalized interactions.

To address these issues, a unified solution integrating Customer Identity and Access Management (CIAM) with Master Data Management (MDM) offers businesses a way to streamline customer data management, improve security, and enhance regulatory compliance. But how can these two distinct systems be successfully integrated?

Access our white paper to discover how combining CIAM and MDM can reduce data silos, ensuring accuracy across all customer touchpoints, while simultaneously enhancing security and preventing fraud by unifying customer data into a single source of truth. This integration not only improves the customer experience by enabling more personalized interactions but also drives compliance with evolving privacy regulations like GDPR through improved data governance.

What’s Inside:

  • Why siloed and unauthoritative identity data are holding businesses back.
  • How integrated CIAM and MDM solutions resolve these challenges.
  • Survey data on CIAM and MDM buyer interest and integration priorities.
  • The benefits of adopting a CIAM-MDM integration, including improved data accuracy, security, and customer satisfaction.

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