Outside In-Report
Behavioral biometrics, the study and analysis of an individual’s unique behavioral patterns such as typing rhythm, mouse movement, and touchscreen behavior, has emerged as a cutting-edge method to authenticate identity and detect anomalies. By comparing current and past behavior, behavioral biometrics can effectively identify risks, offering a robust solution against various threat vectors. To view our recent Outside-In Report, exclusive content available in Link™, current customers can sign in here. If you are new to Link, explore the platform, request a demo or self-subscribe to gain immediate access to the industry’s only actionable market intelligence and competitive enablement platform.
Market Overview
The behavioral biometrics market is experiencing rapid growth. Estimated at $3.2 billion in 2024, it is projected to reach $7.5 billion by 2030, growing at a 15.1% CAGR. This surge is driven by the increasing demand for low-friction security solutions suitable for multiple steps in the customer journey. Behavioral biometrics is particularly appealing to buyers looking to protect against threats such as phishing, credential stuffing, and remote access attacks. While large financial institutions continue to adopt these sophisticated risk detection capabilities, the market faces challenges in capturing small and medium-sized businesses (SMBs) due to their constrained engineering resources. The next 1-3 years will be pivotal in determining the market’s ability to attract a broader spectrum of customers beyond large institutions.
Challenges and Opportunities
Adoption Challenges for SMBs: Implementing behavioral biometric solutions requires robust engineering resources, making it challenging for SMBs to adopt. Solution providers need to innovate to bridge this gap.
Best Suited for Large Financial Institutions: Large financial institutions benefit the most from behavioral biometrics due to their prolonged customer retention periods, allowing for effective utilization of these solutions.
Threat-Agnostic Power: Behavioral biometrics can defend against a wide range of threats, including those posed by emerging technologies like generative AI, offering comprehensive protection.
Maximizing User Experience (UX): Users demand frictionless experiences across all sectors. Behavioral biometrics ensure robust risk detection without compromising user experience, meeting high standards set by leading UX examples in various industries.
How It Works
Behavioral biometrics differs from behavioral analytics by tracking individual users across multiple sessions to inform a robust risk profile. This creates a unique footprint, offering more advanced threat detection by utilizing longitudinal data. The process involves capturing behavioral signals such as gait analysis, mouse dynamics, keystroke dynamics, touchscreen behavior, and device movement. These signals are then compared to the user’s established pattern to detect anomalies and add extra security measures or terminate sessions if necessary. View our detailed diagram for a visual representation of this process and its effectiveness.
Notable Players
Key players in the behavioral biometrics market include:
- BioCatch
- BehavioSec
- Bureau
- NuData Security (Mastercard)
- SecureAuth
- Zighra
- Threat Protection Against
Behavioral biometrics provide protection against:
- Credential Stuffing: Attackers use stolen credentials to gain unauthorized access to accounts with reused passwords.
- Phishing: Deceptive attempts to acquire sensitive information by impersonating legitimate entities.
- Remote Access Attacks: Unauthorized attempts to access systems or networks from remote locations, exploiting vulnerabilities in remote access protocols.
Future Outlook
The future of behavioral biometrics is promising, with generative AI, demand for low friction, and an appetite for advanced solutions acting as significant tailwinds. However, the requirement of engineering resources, potential in-house solutions, and data tightening by Big Tech pose challenges. The market’s success will hinge on overcoming these obstacles and expanding adoption beyond large financial institutions to include SMBs. For a detailed analysis of these dynamics and strategic insights, read the full report.
Behavioral biometrics represents a sophisticated solution for risk prevention, offering significant advantages in user authentication and anomaly detection. As the market continues to grow, understanding the dynamics and challenges will be crucial for stakeholders. To gain in-depth insights and stay ahead in this rapidly evolving field, access our full report behind a paywall.
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What is Behavioral Biometrics?
Behavioral biometrics is the study and analysis of an individual’s unique behavioral patterns to authenticate their identity and detect anomalies. Unlike traditional biometric methods such as fingerprints or facial recognition, behavioral biometrics examines how a person interacts with devices. This includes their typing rhythm, mouse movements, touchscreen behavior, gait, and other subtle actions. By continuously monitoring and comparing current behavior to historical patterns, behavioral biometrics can identify whether the person interacting with a system is who they claim to be, providing a robust and passive security measure against various cyber threats.
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