Case Study: Go-to-Market Strategy Across Multiple Developing Markets


The Challenge

OWI was engaged by a fintech company to provide market intelligence and go-to-market strategic analysis of the current KYC / IDV market landscape, as well as the strengths and weaknesses of incumbent market participants, across three target markets.

The company was founded with the vision of establishing financial identities for the billions of people worldwide who are creditworthy, yet are excluded from the traditional financial services market.

In partnership with mobile operators, the company’s software uses data science, machine learning and gamification to create an “alternative credit score” for previously anonymous prepaid mobile users and open access to mobile financial services.

The company engaged OWI to evaluate launching a KYC/IDV product within market.

The Action

  • Detailed market intelligence report covering Colombia, Jamaica and Indonesia
  • By-country market landscape
  • SWOT analysis
  • List of potential partners
  • Targeted recommendations

The company engaged Liminal to evaluate launching a KYC/IDV product within the market. Liminal conducted the engagement over a two-month period, and provided the following client deliverable:

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