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Fraud prevention is about more than just identifying and blocking bad actors. Modeling the behavior of good users sets successful risk management programs apart from the rest.
Once a subset of compliance, fraud prevention and risk management has rapidly emerged as a primary area of critical importance. We advise our clients to leverage the latest in device intelligence, behavioral analytics, and identity verification technologies to enhance platform integrity while simultaneously improving the experience for their most highly-valued customers.
Account takeover fraud occurs when a human, bot, or botnet uses stolen or hacked credentials to access legitimate customer accounts. Beyond the loss of revenues, ATO fraud can also damage a brand’s reputation and permanently erode the trust of good customers. We help eCommerce platforms select technologies that can withstand aggressive fraud attempts while limiting friction where possible.
Friction is the mortal enemy of excellent user experience. Behavioral biometrics and analytics capture and analyze hundreds of passively-collected data signals from a user’s device and actions to identify account takeover and cybersecurity threats in near-real time. Liminal helps organizations identify how to thwart malicious actors by recommending the latest technology in instant authentication challenges that allow trusted users to remain unaffected.
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