Liminal case study

Identity Market Amplification

8/20/2020

Challenge:

With the rapid introduction of advanced technologies in the digital identity ecosystem, one challenge has been differentiating between nuanced solutions, including biometrics and behavioral biometrics. A leading behavioral biometrics company wanted to develop a widely adopted, educational white paper and offer explicit definitions, an array of use cases for behavioral biometric solutions, and company profiles of other solutions providers in the space.

The Action

  • A 30-page white paper detailing the core challenges of digital identity, predictive identity, use cases, proofs of concept, and predictions of future market trends
  • 9 company profiles of predictive identity companies which included product overviews, key competitive differentiators, and current state product briefs

Liminal was engaged to co-brand this research initiative and support marketing for mass distribution. Our client and the Liminal team worked in tandem to develop:

 

The Outcome

We published a seminal research report on predictive identity solutions, including behavioral biometrics and social mapping technologies. By leveraging the Liminal network to conduct primary-source research, our client was able to foster new relationships with identity experts across an array of sectors. Industry experts and peer reviewers have expressed admiration for Liminal’s research report.

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