Case Study: Determining the Market Position for a Leading IDaaS Provider


The Challenge

A global biometric authentication and identity proofing company was actively planning to make a material R&D investment to build out its technology capabilities. Liminal was engaged to assess the strengths, weaknesses, opportunities, and threats of the technologies underpinning two of the client’s key product offerings.

The Action

  • Review and assessment of existing product sales and market materials
  • Interviews with stakeholders to understand short and long term vision/strategy
  • Independent observations and assessment of external and internal factors causing both positive and negative effects
  • Detailed analysis of market opportunities and emerging threats to stakeholders

The Outcome

The company was provided with a comprehensive assessment of the their underlying technology as aligned with the company’s vision and mission. Additionally, the consultant provided with the Company with a detailed list of independent observations that identified key issues affecting their business. The company then articulated the summary and supporting detail of main SWOT analysis to enable prioritization of factors affecting the Company.

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