Making Data-driven Decisions in a Privacy-centric World

Measuring the reach of digital advertising and smartphone app performance is a difficult task made more challenging by tightening data privacy regulations. Edik Mitelman, SVP & GM of Privacy Cloud at AppsFlyer joins host Cameron D’Ambrosi to discuss the current state of the consumer data landscape, how platforms must balance first- and third-party data usage, and why the death of cookies is a tremendous opportunity.