Cookies: oft-maligned, yet critical to providing the algorithmically-tailored recommendations demanded by modern consumers. Google and Apple are cranking down on third-party use of deterministic and probabilistic cookies data, posing a devastating threat to the viability of digital advertising. Will the death of cookies as we know them deal a fatal blow to user experience? Learn how enterprises across industries are preparing for this groundbreaking shift away from cookies and repositioning their business models to steward consent-based user experiences in a mobile-first world.