Trust & Safety are a contextually dependent set of business values and practices that increase participation in and engagement with a digital system by reducing the risk of harm, fraud, or other criminal behavior toward an individual or organization’s self or reputation. Once a subset of compliance, trust & safety has rapidly emerged as an area of critical importance as online customer relationships become the norm across market sectors.
Friction and identity assurance levels are not a zero-sum choice. Place user experience at the heart of your customer onboarding experience without raising your tolerance for fraud and abuse, with provencost-effective strategies and technologies.
From internal threat mitigation to customer identity and access management, digital identity is critical in determining who you are letting into your platform, and what you should authorize them to do. Ditch your one-size-fits-all approach in favor of dynamic authentication solutions that meet the unique needs of your customers and employees.
Cultivating your comprehensive data stewardship approach must be built in conjunction with, and informed by, your broader Trust & Safety objectives. Data that you don’t collect in the first place can’t be breached. Tailor your data strategy to align with your business objectives, without generating needless risk.